Mad Libs in Motion - at Autodesk

The Marketing team at Autodesk in San Francisco wanted to shake things up a bit... and shake they did! To meet management's goals of opening minds to fresh ideas and unifying the employees into a cohesive working group, LUDIKA designed "Mad Libs in Motion."

Mad Libs in Motion is a movement-based, add-on game, wherein each participant takes a turn being the "Director." The Director draws a card that prompts the creation of a new movement, group formation, or other element of choreography. The Director also is invited to choose a Qualifier card, which shapes the first element with descriptions like "slow as molasses," or "5 times fast." 

The Director performs his/her newly-created movement, and then the group copies it (while the Director makes any desired refinements). The music starts up again, and all players start the co-created choreography from the beginning, adding on the newest Director's addition. 

The result? An impromptu performance of a synchronized, whimsical dance that defies rules or expectations... co-created by a group of colleagues who arrived silently from their respective cubicles with stressed expressions, and walked out together as activated creatives still laughing while rubbing their jaws from smiling so much.